suggested this on May 18, 2014, 11:40 AM
In 2013, I started an Instagram account showing healthy breakfasts that I’ve indulged around the world. Today, I have 39,000 followers, a wellness business, two products, and events social media marketing classes around the globe, and all of this stemmed from my Instagram account. I had no strategy or intention to make a business out of my love for healthy lifestyle, but looking back, I see clearly what I did right—and after receiving hundreds of questions about this, I’m here to share it with you for the first time. #Foodporn is one of the most popular hashtags on Instagram with more than 55 million posts. Whether you’re the person who makes everyone wait until you take the perfect Instagram picture of your meal, or the one who rolls your eyes at the concept of sharing your meals with strangers on the internet and bonding over it, the fact remains: beautiful food photographs is one of the most popular categories on social media, and it’s a hot commodity for individuals and brands alike. These were the questions posed to me by my very wise friend Jeff Cohen of the SocialMediaB2B blog. Jeff asked several other content/social thinkers and consultant-types to weigh in as well. Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. Social media is used by customers and prospects to communicate among themselves, and occasionally with companies. This communication can result in leads, sales or advocacy, but is often less structured and conversational, and can be reactive too, as social media is increasingly used as a customer support channel. The social media marketing news confusing thing today is that as social media expands, brands need to create content to populate these channels. Further, many content repositories have rich social media overlays (the new G+ fueled comments on YouTube, for example) In no way will content marketing overtake social media in any corner of the universe with the possible exception of professional marketers.
Social media marketing refers to the process of gaining traffic or attention through social media networks. This module will provide you with the know how to plan and manage your communications social media marketing network and marketing through the rapidly emerging and influential social networks including Facebook, Twitter, LinkedIn and Google+. It will provide you with techniques and tools to understand and harness the opportunities provided by best practice social media marketing and online PR. You will learn how to leverage your companyâ€™s presence on social media platforms to generate more connections, build relationships with customers and boost your profits. We share with you a range of case studies of local and global businesses that are using social media effectively to build customer communities and manage their online brand. Social media marketing is now one of the most important of the digital marketing channels. This course will teach you how to get started and then how to use social media marketing to increase your online traffic, build your business or develop your brand (for your company, or yourself). We will be using case studies from businesses that are currently using Facebook, Twitter & LinkedIn to effectively enhance their online presence and attract visitors.
The first step is to get more followers on Instagram is to generate the right content. This might seem obvious, but we always see it get neglected. Find out what your customers enjoy seeing on marketing through social media Instagram or what themes resonates with them, and populate your account with relevant images. A good way to find out what your customers like is by checking out what your competition is posting up, or what kind of imagery is used in the websites or blogs that are popular in your industry. There are some types of images that work well with most industries in general though; posters with inspirational or humorous quotes, food photography or scenic images are a safe bet in general. If you’re in a industry where what you’re selling is already visually appealing, photos of what you do is not a bad idea as well. However, keep those kind of images you to a minority; posting a lot about yourself on social media is just like being the person at BBQs who only talks about themselves. When Facebook (then called The Facebook) first launched, it was a platform for college students to meet each other – nothing more. When twitter started, it was meant to be a miniature version of a personal blog. Things have changed immensely in the years since. Over time, as the world started to realize the amazing potential of social media marketing, forward thinking organizations began incorporating social media marketing into their social media marketing certification overall marketing mix. Generally speaking, these companies were almost exclusively B2C. Even to this day B2B companies are still skeptical of the benefits of social media for their business. The reason for this hesitance is a perceived inability to measure the effectiveness of such marketing activities. On the other hand, B2C companies were the “early adopters” of social media marketing – this dichotomy perfectly demonstrates the strong differences between B2B and B2C marketing.
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